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Primero Primera

 

Corporate identity for a boutique hotel in Barcelona (the actual building was the former residence of the hotel owners). Collages of old family pictures were used in the stationery to show the history of the place itself.

Typeface Primera Bold was especially designed for the project. It was planned as a stencil version of Didot, but eventually submitted under a rationalization process to give it its own personality.

Designed at Mucho.